You Have To Pretend You're 100 Percent

I Think Amazon Is The Preeminent Pioneer In Building A New Way Of Doing Commerce: Personalized, Database-driven Commerce, Where The Big Value Is Not In The Purchase Fulfillment, But In Knowing As Much About A Customer Base Of Ten Or Twenty Million People As A Corner Store Used To Know About A Customer Base Of A Few Hundred. In Today's Mass-merchandising World, That's Largely Gone; Amazon Is Trying To Use Computer Technology To Re-establish It.

You Have To Understand What It Is That You Are Better At Than Anybody Else And Mercilessly Focus Your Efforts On It.

Just As We Could Have Rode Into The Sunset, Along Came The Internet, And It Tripled The Significance Of The Pc.

Just As You Would Not Permit A Fellow Employee To Steal A Piece Of Office Equipment, You Shouldn't Let Anyone Walk Away With The Time Of His Fellow Managers.

Detect And Fix Any Problem In A Production Process At The Lowest Stage Possible.