You Have To Go Where The Book

Writers Must Be Fair And Remember Even Bad Guys (most Of Them, Anyway) See Themselves As Good—they Are The Heroes Of Their Own Lives. Giving Them A Fair Chance As Characters Can Create Some Interesting Shades Of Gray—and Shades Of Gray Are Also A Part Of Life.

Everybody Wants To Psychoanalyze Horror. They Don't Want To Psychoanalyze A Book Like Gay Talese's "sex With Your Neighbor" [sic] Or Something Like That. It's Pretty Much Accepted That Americans Should Be Interested In Who They're Diddling And How They're Doing It.

The Only Leverage The Manufacturer Can Apply To The Retailer Is His Relationship With The Consumer. And The Main Element In Profit Growth Is Going To Have To Lie In Making His Brand More Valuable To The Retailer, Through Its Being More Valuable To The Consumer. And That Means His Brand Must Be Unique, It Must Have No Adequate Direct Substitutes - Because It Is In This, After All, That Value Lies.

Definition Of A Wanderer: A Guy Who's Always Looking Beyond.

For A Woman A Man Will Do Many Things That He'd Turn His Back On In An Instant When Alone; Things He'd Back Away From, Nine Times Out Of Ten, Even When Drunk Adn With A Bunch Of His Friends Egging Him On.