You Have Got To Convince People, The

No Nation Ever Taxed Itself Into Prosperity.

When You Buy A Meal And You Pay A Fair Price For It, Are You Doing This To Ensure That The Employees Get Health Care? When You Walk Into Mickey D's And You Buy A Big Mac, Do You Ask Them, "by The Way, Is This Thing Costing Enough So That You Get Health Care Here? By The Way, Is This Big Mac Costing Enough So That You Get A Pension Here?" Do You Think Any Of That When You Go Buy A Big Mac? No. You Want It To Be As Cheap As It Can Be. That's Why You're There.

The Power Of Branding, Particularly When It Comes To Automobiles, Is Overwhelming. You Go Back To The Seventies And Eighties With The General Motor Situation I Was Describing? Literally, Folks, The Camaro And Firebird Were Identical Cars But You'd So Have The Firebird Buyers, The Pontiacs, "no Way I'm I Buying That Camaro!" " It's The Same Car." "nooooo, It Is Not. That Is A Chevy And Mine Is A Pontiac."

Human Nature Fascinates Me.

It's A Strategic Thing To Be In Permanent Campaign Mode.