You Don't Win Games As A Coach

The Best Way To Forget Ones Self Is To Look At The World With Attention And Love.

I Can't Stand A Ballplayer Who Plays In Fear. Anybody Who Has A Good Shot Has Got To Take It And Keep Taking It. So He Misses...so What?

Many, Many Times, The Kids With The Less Talent Become The Better Athletes Because They're More Dedicated To Achieving Their Full Potential.

You See, In Sports You Have So Many Things That Aren't Expected. There's So Much Uncertainty. So When Players Find Themselves In A Situation Where Management Has A Great Deal Of Integrity And They Can Depend On My Word Or Anybody Else's Word In The Organization, They Feel Secure. And If The Players Feel Secure, They Don't Want To Leave Here. And If They Don't Want To Leave Here, They're Going To Do Everything They Can On The Court To Stay Here.

The Boston Celtics Are Not A Basketball Team, They Are A Way Of Life.