You Do Not Install Quality; You Begin

The Result Of Long-term Relationships Is Better And Better Quality, And Lower And Lower Costs.

Management's Job Is To Optimize The Whole System.

The Moral Is That It Is Necssary To Innovate, To Predict The Needs Of The Customers, And Give Him More. He That Innovates And Is Lucky Will Take The Market.

The Aim Proposed Here For Any Organization Is For Everybody To Gain - Stockholders, Employees, Suppliers, Customers, Community, The Environment - Over The Long Term.

There Is No Substitute For Knowledge.