You Couldn't Not Like Someone Who Liked

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

Death Is When The Monsters Get You.

I'm One Of Those People Who Doesn't Really Know What He Thinks Until He Writes It Down.

...my Basic Belief About The Making Of Stories Is That They Pretty Much Make Themselves.

Shall There Be Truth Between Us, As Two Men? Not As Friends, But As Enemies And Equals?