You Can't Have Good Ideas Unless You're

Selling To People Who Actually Want To Hear From You Is More Effective Than Interrupting Strangers Who Don't.

One Key To Learning And Success Is The Willingness To Try Something New, And Feel Momentarily Incompetent.

Traditional Sales And Marketing Involves Increasing Market Shares, Which Means Selling As Much Of Your Product As You Can To As Many Customers As Possible. One-to-one Marketing Involves Driving For A Share Of Customer, Which Means Ensuring That Each Individual Customer Who Buys Your Product Buys More Product, Buys Only Your Brand, And Is Happy Using Your Product Instead Of Another To Solve His Problem. The True, Current Value Of Any One Customer Is A Function Of The Customer's Future Purchases, Across All The Product Lines, Brands, And Services Offered By You.

I Have Something To Say. I Know How To Do Something. I’m Doing It. If You Want Me To Do It With You, Raise Your Hand.

A Book Is A Souvenir Of An Idea.