Writing Is One Way To Achieve Enchantment.

You Know You're Ready To Write A Book When You Have A Feeling That You Should Do It, No Matter What Anybody Says. It's Like Falling In Love Or Starting A Company. When You're Still Wondering If You Should Get Married Or You're Still Wondering Whether You Should Start A Company That Might Be Not The Right Person Or The Right Idea. And Writing Is The Same Way. When You've Locked On To The Topic, You'll Just Write It.

Frequently, Crashes Are Followed With A Message Like 'id 02'. 'id' Is An Abbreviation For Idiosyncrasy And The Number That Follows Indicates How Many More Months Of Testing The Product Should Have Had.

If You Use Social Media Right, You Will Piss People Off. It's Actually Recommended!

The Real Question Is Who Will Innovate.

Original Visions Are Often Wrong. Companies Have To Morph As They Learn What Customers Don't Want.