Work Hard, Have Fun And Make History.

The People Who Are Right A Lot Often Change Their Minds.

Many Of The Traits That Make Amazon Unusual Are Now Deeply Ingrained In The Culture. In Fact, If I Wanted To Change Them, I Couldn't. The Cultures Are Self-reinforcing, And That's A Good Thing.

We Innovate By Starting With The Customer And Working Backwards. That Becomes The Touchstone For How We Invent.

In The Old World, You Devoted 30% Of Your Time To Building A Great Service And 70% Of Your Time To Shouting About It. In The New World, That Inverts

You Know, We Love Stories And We Love Narrative; We Love To Get Lost In An Author's World.