Work Hard, Have Fun And Make History.

Your Margin Is My Opportunity.

One Of The Things That I Hope Will Distinguish Amazon.com Is That We Continue To Be A Company That Defies Easy Analogy. This Requires A Lot Of Innovation, And Innovation Requires A Lot Of Random Walk.

All Businesses Need To Be Young Forever. If Your Customer Base Ages With You, You're Woolworth's.

Percentage Margins Don't Matter. What Matters Always Is Dollar Margins: The Actual Dollar Amount. Companies Are Valued Not On Their Percentage Margins, But On How Many Dollars They Actually Make, And A Multiple Of That.

My View Is There's No Bad Time To Innovate.