Without Work, So Much Of One's Identity

Between The Time I First Started Working In Advertising In 1998 And Now, The Word Brand Has Replaced Identity. We Are No Longer Individuals So Much As We Are Brands. We're Individual Brands. Individuals Are Basically Left To Define Their Individuality By Staying Off The Internet, Which In And Of Itself Can Be A Brand, The Opting-out Brand.

The Main Questions Of Everyday Life Are Too Enormous To Answer In Any Definitive Sense.

I Believe People Think As A Group More Often Than We Might Realize Or Care To Admit. We Like To Believe That We Act As Individuals And Nothing More, But Time And Again - In Corporations And Business, In Politics And Religion, In Fashion And Culture, And In Friendships And Social Circles - We Think And Do As One.

Some Days Felt Longer Than Other Days. Some Days Felt Like Two Whole Days. Unfortunately Those Days Were Never Weekend Days. Our Saturdays And Sundays Passed In Half The Time Of A Normal Workday. In Other Words, Some Weeks It Felt Like We Worked Ten Straight Days And Had Only One Day Off.

To Conform Is To Lose Your Soul