Without Story Books Is Like A Person

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.

Your Hair Is Winter Fire January Embers My Heart Burns There, Too.

I Think The Best Writers Are Voracious Readers Who Pick Up The Cadences And The Feel Of Narration Through A Number Of Different Books. And You Begin By Maybe Copying The Style Of Writers That Really Knocked You Out.

It Didn´t Occur To Me Until Later That There´s Another Truth, Very Simple: Greed In A Good Cause Is Still Greed.

The Scariest, Most Terrifying Thing That I Fear? Yes. My Imagination. I Thought You Were Going To Say "fear, Itself." Then You Have A Small Imagination.