Why Would I Ever Want To Run

We're Gambling On Our Vision, And We Would Rather Do That Than Make "me Too" Products. Let Some Other Companies Do That. For Us, It's Always The Next Dream.

Death Is The Destination We All Share, No One Has Ever Escaped It. And That Is As It Should Be Because Death Is Very Likely The Single Best Invention Of Life.

For You To Sleep Well At Night, The Aesthetic, The Quality, Has To Be Carried All The Way Through.

Team, It Turned Out That Michael Dell Wasn't Perfect At Predicting The Future. Based On Today's Stock Market Close, Apple Is Worth More Than Dell. Stocks Go Up And Down And Things May Be Different Tomorrow But I Thought It Was Worth A Moment Of Reflection Today.

We Do Not Say Anything About Future Products. We Work On Them In Secret, Then We Announce Them.