While Their Service Is Ending, Our Responsibility

Don't Be Threatened By People Smarter Than You.

Starbucks Is Not An Advertiser; People Think We Are A Great Marketing Company, But In Fact We Spend Very Little Money On Marketing And More Money On Training Our People Than Advertising.

China Traditionally Has Been A Tea-drinking Country But We Turned Them Into Coffee Drinkers.

Success Is Best When It Is Shared.

Starbucks Has A Role And A Meaningful Relationship With People That Is Not Only About The Coffee.