Whether The Aim Is In Heaven Or

The Susceptibility Of The Average Modern To Pictorial Suggestion Enables Advertising To Exploit His Lessened Power Of Judgment.

The Slogan Offers A Counterweight To The General Dispersion Of Thought By Holding It Fast To A Single, Utterly Succinct And Unforgettable Expression, One Which Usually Inspires Men To Immediate Action. It Abolishes Reflection: The Slogan Does Not Argue, It Asserts And Commands.

From Whichever Angle One Looks At It, The Application Of Racial Theories Remains A Striking Proof Of The Lowered Demands Of Public Opinion Upon The Purity Of Critical Judgment.

Science, Unguided By A Higher Abstract Principle, Freely Hands Over Its Secrets To A Vastly Developed And Commercially Inspired Technology, And The Latter, Even Less Restrained By A Supreme Culture Saving Principle, With The Means Of Science Creates All The Instruments Of Power Demanded From It By The Organization Of Might.

Culture Arises And Unfolds In And As Play... Culture Itself Bears The Character Of Play.