When Your Art Fails, Make Better Art.

The Mistake So Many Marketers Make Is That They Conjoin The Urgency Of Making Another Sale With The Timing To Earn The Right To Make That Sale. In Other Words, You Must Build Trust Before You Need It. Building Trust Right When You Want To Make A Sale Is Just Too Late.

Your Peer Group Are People With Similar Dreams, Goals And Worldviews. They Are People Who Will Push You In Exchange For Being Pushed, Who Will Raise The Bar And Tell You The Truth. They're Not In Your Business, But They're In Your Shoes. Finding A Peer Group And Working With Them, Intentionally And On A Regular Schedule, Might Be The Single Biggest Boost Your Career Can Experience.

The Answer To The Question "where Do Good Ideas Come From" Is Always The Same, The Come From Bad Ideas. If You Come Up With 20 Bad Ideas You Get One Good One.

I Think It's Fascinating To Note That Some Of The Most Successful Organizations Of Our Time Got There By Focusing Obsessively On Service, Viewing Compensation As An Afterthought Or A Side Effect. As Marketing Gets More And More Expensive, It Turns Out That Caring For People Is A Useful Shortcut To Trust, Which Leads To All The Other Things That A Growing Organization Seeks.

Great Stories Agree With Our Worldview. The Best Stories Don't Teach People Anything New. Instead The Best Stories Agree With What The Audience Already Believes And Makes The Members Of The Audience Feel Smart And Secure When Reminded How Right They Were In The Thirst Place.