When You Can Swim, Who Cares How

Those That Spend The Most Effort In Search Of Shortcuts Are Often The Most Disappointed And The Least Successful.

It's Not Reckless, Because When We Leap, When We Dive In, When We Begin, Only Begin, We Bring Our True Nature To The Project, We Make It Personal And Urgent. And It's Not Abandon, Not In The Sense That We've Abandoned Our Senses Or Our Responsibility. In Fact, Abandoning The Fear Of Fear That Is Holding Us Back Is The Single Best Way Not To Abandon The Work, The Pure Execution Of The Work. Later, There's Time To Backpedal And Water Down. But Right Now, Reckless Please.

Don't Create For The Masses. Create For The People Who Are Your Kind Of Weird.

It's More Important That You Be Passionate About What You Do All Day Than It Is To Be Passionate About The Product That Is Being Sold.

So By Giving People A Tool That They Can Share And Benefit From, It's A Form Of Media That Isn't Controlled By Rupert Murdoch Or The Guys At Viacom. It Is A Form Of Media That Is Earned Every Single Time It Spreads.