What You Need Is A Fundamental Humility

The Best Strategy Is A Balance Between Having A Deliberate One, And A Flexible, Or Emergent Strategy.

Innovation Almost Always Is Not Successful The First Time Out. You Try Something And It Doesn't Work And It Takes Confidence To Say We Haven't Failed Yet. Ultimately You Become Commercially Successful.

When Product Performance Outstrips The Ability Of Customers To Use That Performance In An Industry, The Competitive Game Changes. Under Those Circumstances You Have To Decouple Components Businesses From Assembly Businesses.

In Most Instances, Biotechnology, Though A Radically Different Approach, Is A Sustaining Technology: It's A Dramatically Improved Way Of Targeting Problems That We Hadn't Been Able To Solve With The Conventional Approach Of Mainstream Pharmaceutical Companies.

We Have Found That Companies Need To Speak A Common Language, Because Some Of The Suggested Ways To Harness Disruptive Innovation Are Seemingly Counter-intuitive. If Companies Don't Have That Common Language, It Is Hard For Them To Come To Consensus On A Counter-intuitive Course Of Action.