What We Spend Our Time On Is

Launching A Breakthrough Idea Is Like Shooting Skeet. People's Needs Change, So You Must Aim Well Ahead Of The Target To Hit It.

The Software Programs That Make Our Body Run ... Were Evolved In Very Different Times. We'd Like To Actually Change Those Programs. One Little Software Program, Called The Fat Insulin Receptor Gene, Basically Says, 'hold Onto Every Calorie, Because The Next Hunting Season May Not Work Out So Well.' That Was In The Interests Of The Species Tens Of Thousands Of Years Ago. We'd Like To Turn That Program Off.

Play Is Just Another Version Of Work

The Story Of Evolution Unfolds With Increasing Levels Of Abstraction.

A Successful Person Isn't Necessarily Better Than Her Less Successful Peers At Solving Problems; Her Pattern-recognition Facilities Have Just Learned What Problems Are Worth Solving.