What We Sincerely Believe Regarding Ourselves Is

Put Yourself In Your Customer's Place.

Every Great Man Has Become Great, Every Successful Man Has Succeeded, In Proportion As He Has Confined His Powers To One Particular Channel.

The Golden Rule For Every Business Man Is This: 'put Yourself In Your Customer's Place.'

Thrift Means That You Should Always Have The Best You Can Possibly Afford, When The Thing Has Any Reference To Your Physical And Mental Health, To Your Growth In Efficiency And Power.

No One Should Voluntarily Remain In An Environment Which Prevents His Development.