What Reminds You In Your Environment About

Interesting Thing That Is Happening In American Society Is That People Are Starting To Talk About Money. I Don't Know How You Feel About This, But For A Long Time, Nobody Was Talking About Money. It Was A Secret. And It's Kind Of Very Interesting Because We Do Lots Of Stuff To Portray To People About How Much Money We Have, The Clothes We Wear And The Cars We Have And The House - They All Kind Of Depict To Other People, Signal How Much Money We Make, But We Don't Talk About It Specifically.

The Bad News Is That Ignoring The Performance Of People Is Almost As Bad As Shredding Their Effort In Front Of Their Eyes. Ignoring Gets You A Whole Way Out There. The Good News Is That By Simply Looking At Something That Somebody Has Done, Scanning It And Saying "uh Huh," That Seems To Be Quite Sufficient To Dramatically Improve People's Motivations.

Ownership Is Not Limited To Material Things. It Can Also Apply To Points Of View. Once We Take Ownership Of An Idea - Whether It’s About Politics Or Sports - What Do We Do? We Love It Perhaps More Than We Should. We Prize It More Than It Is Worth. And Most Frequently, We Have Trouble Letting Go Of It Because We Can’t Stand The Idea Of Its Loss. What Are We Left With Then? An Ideology - Rigid And Unyielding.

The People Who Need To Overcome Temptation To The Highest Degree Have The Hardest Time Doing It.

It Is Helpful To Think Of People As Having Two Fundamental Motivations: The Desire To See Ourselves As Honest, Good People, And The Desire To Gain The Benefits That Come From Cheating - On Our Taxes Or On The Football Field.