What Is Common To Our Societies Is

You Have To Stop In Order To Change Direction.

Man's Biological Weakness Is The Condition Of Human Culture.

For [sigmund ] Freud, The Manifest Dream, That Is That Which We Remember After Waking,is Like A Code Message, That Can Be Interpreted, Provided The Right Key Is Avail-able, For Example The Method Of Free Association.

The Most Important Misunderstanding Seems To Me To Lie In A Confusion Between The Human Necessities Which I Consider Part Of Human Nature, And The Human Necessities As They Appear As Drives, Needs, Passions, Etc., In Any Given Historical Period.

The Customer Is An Object To Be Manipulated, Not A Concrete Person Whose Aims The Businessman Is Interested To Satisfy.