We Should Be Building Great Things That

If You’re Not Doing Some Things That Are Crazy, Then You’re Doing The Wrong Things.

Always Work Hard On Something Uncomfortably Exciting!

Especially In Technology, We Need Revolutionary Change, Not Incremental Change.

Basically, Our Goal Is To Organize The World's Information And To Make It Universally Accessible And Useful.

We Have Always Tried To Concentrate On The Long Term, And To Place Bets On Technology We Believe Will Have A Significant Impact Over Time. It's Hard To Imagine Now, But When We Started Google Most People Thought Search Was A Solved Problem And That There Was No Money To Be Made Apart From Some Banner Advertising. We Felt The Exact Opposite: That Search Quality Was Very Poor, And That Awesome User Experiences Would Clearly Make Money.