We Make The Best Phone, We Don't

Apple Stores Offer The Best Buying Experience And Customer Service On The Planet

If I'm Working With You For Several Months On Things, If I Have A Relationship With You, And I Decide One Day I'm Going To Sue You, I'm A Country Boy At The End Of The Day. I'm Going To Pick Up The Phone And Tell You I'm Going To Sue You.

Most Business Models Have Focused On Self Interest Instead Of User Experience. Those Are The Kinds Of Problems We Solve To Solve.

Creativity And Innovation Are Something You Can’t Flowchart Out. Some Things You Can, And We Do, And We’re Very Disciplined In Those Areas. But Creativity Isn’t One Of Those. A Lot Of Companies Have Innovation Departments, And This Is Always A Sign That Something Is Wrong When You Have A Vp Of Innovation Or Something. You Know, Put A For-sale Sign On The Door.

Honestly, We’ll Compete With Everybody. I Love Competition. As Long As People Invent Their Own Stuff, I Love Competition.