We Live In A Dominant Culture Of

Oil Painting Did To Appearances What Capital Did To Social Relations. It Reduced Everything To The Equality Of Objects. Everything Became Exchangeable Because Everything Became A Commodity.

We Only See What We Look At. To Look Is An Act Of Choice.

The Spectator-buyer Is Meant To Envy Herself As She Will Become If She Buys The Product. She Is Meant To Imagine Herself Transformed By The Product Into An Object Of Envy For Others, An Envy Which Will Then Justify Her Loving Herself.

The Envied Are Like Bureaucrats; The More Impersonal They Are, The Greater The Illusion (for Themselves And For Others) Of Their Power.

Seeing Comes Before Words. The Child Looks And Recognizes Before It Can Speak.