We Immediately Become More Effective When We

True Leadership Is Moral Authority, Not Formal Authority. Leadership Is A Choice, Not A Position. The Choice Is To Follow Universal Timeless Principles, Which Will Build Trust And Respect From The Entire Organization. Those With Formal Authority Alone Will Lose This Trust And Respect.

Every Person In The Organization Must Change Inside Their Hearts And Minds, So That They Themselves Become Principle Centred.

Before A Performance, A Sales Presentation, A Difficult Confrontation, Or The Daily Challenge Of Meeting A Goal, See It Clearly, Vividly, Relentlessly, Over And Over Again. Create An Internal "comfort Zone". Then, When You Get Into The Situation, It Isn't Foreign. It Doesn't Scare You.

If There's One Thing That's Certain In Business, It's Uncertainty.

Building And Repairing Relationships Are Long-term Investments.