We Have To Make Sure, At Apple,

There's A Lot Of Health Information Available On Your Smart Phone. There's Financial Information. There's Your Conversations, There's Business Secrets. There's An Enormous Long List Of Things That There's Probably More Information About You On Here Than Exists In Your Home, Right. Which Makes It A Lot More Valuable To All The Bad Guys Out There.

Nobody Wants To Buy Sour Milk.

A Great Product Isn't Just A Collection Of Features. It's How It All Works Together.

A Few Years Ago, Users Of Internet Services Began To Realize That When An Online Service Is Free, You're Not The Customer. You're The Product.

I'm Not Targeting Government. I'm Not Saying Hey, I'm Closing It Because I Don't Want To Give You Any Data. I'm Saying That To Protect Out Customers, We Have To Encrypt. And A Side Affect Of That Is, I Don't Have The Data.