We Have The Ability To Create Choice

If We Ask For More And More Material For The Construction, I.e. More And More Choice, We're Likely To End Up With A Lot Of Combinations That Don't Do Much For Us Or Are Far More Complex Than They Need To Be.

You Know, You Take A Little Infant And You Turn On The Music Mobile On Their Crib And You Find That If You Give Them A Music Mobile Which Turns On Automatically Versus A Music Mobile In Which - If By Chance Their Little Legs Or Their Little Hands Accidentally Touches It - Turns On They're So Much More Excited If By Chance It Turns On Because They Touched It, So That Desire For Control Over Their Environment Is... Really Appears From Very Early On And If You Look At Children's First Words, "no, Yes."

This Is At A Time When You Know Most Of Us Drank Tap Water, So I Used To Go To This Store And Examine All The Varieties And We Used To Marvel At All The Choices Out There, But I Found That I Rarely Bought Anything And I Kind Of Thought That Was Kind Of Curious. I Mean, They Had Things That The Other Grocery Stores Didn't Have And Yet I Never Bought Anything.

The Key To Getting The Most From Choice Is To Be Choosy About Choosing.

[americans] Think That Choice, As Seen Through The American Lens, Best Fulfills An Innate And Universal Desire For Choice In All Humans. Unfortunately, These Beliefs Are Based On Assumptions That Don't Always Hold True In Many Countries, In Many Cultures.