We Get To Design What We Want

From A Product Standpoint, We Want Every Touch Point To Feel Magical. It Inspires Trust.

Anything You're Interested In The World Whether It Be Charlie Rose Or Jetblue Or A Public Figure Or Your Local Coffee Shop, They're On Twitter And Broadcasting What Is Interesting To Them.

What's Interesting About Twitter And The Influencers That Someone Follows - Like, Say, Shaquille O'neal - Is That They See Someone Who Is Using The Exact Same Tools That They Have Access To, And I Think That Inspires This Hope To Be Able To Really Engage With Someone Like Him.

Meet Customers Where They Are; Question How To Make The Tools Customers Use More Valuable.

I'm Less Interested In How People Are Following Each Other And More Interested In How They Are Following Topics And Tweets Themselves. People Are Following More Key Words And Concepts And More Ideas And Acting On Those Rather Than Individuals Or Organizations.