We Don't Know Who Discovered Water, But

Most People Are Alive In An Earlier Time, But You Must Be Alive In Our Own Time.

All Media Work Us Over Completely. They Are So Pervasive In Their Personal, Political, Economic, Aesthetic, Psychological, Moral, Ethical, And Social Consequences That They Leave No Part Of Us Untouched, Unaffected, Unaltered. The Medium Is The Message. Any Understanding Of Social And Cultural Change Is Impossible Without A Knowledge Of The Way Media Work As Environments. All Media Are Extensions Of Some Human Faculty - Psychic Or Physical.

If It Works, It's Obsolete.

We Become What We Behold. We Shape Our Tools And Then Our Tools Shape Us.

The Electric Age ... Established A Global Network That Has Much The Character Of Our Central Nervous System.