We Do Not Say Anything About Future

I Don't Want To Fail, Of Course. But Even Though I Didn't Know How Bad Things Really Were, I Still Had A Lot To Think About Before I Said Yes. I Had To Consider The Implications For Pixar, For My Family, For My Reputation. I Decided That I Didn't Really Care, Because This Is What I Want To Do. If I Try My Best And Fail, Well, I've Tried My Best.

People Equated Burning Cds With Theft. That's Not What Burning Cds Is. Theft Is About Acquiring The Music From The Internet.

The Thing That Drives Me And My Colleagues At Both Apple And Pixar Is That You See Something Very Compelling To You, And You Don't Quite Know How To Get To It, But You Know, Sometimes Intuitively, It's Within Your Grasp. And It's Worth Putting In Years Of Your Life To Make It Come Into Existence.

It's Not About Pop Culture, And It's Not About Fooling People, And It's Not About Convincing People That They Want Something They Don't. We Figure Out What We Want. And I Think We're Pretty Good At Having The Right Discipline To Think Through Whether A Lot Of Other People Are Going To Want It, Too. That's What We Get Paid To Do.

After All The Statistics And Calculations Are Formulated, The One Element That Breathes Life Into Marketing Is Good Design.