We Believe That The Best Web Content

Forget About Someone's Resume Or How They Present Themselves At A Party. Can They Blog Or Not? The Blog Doesn't Lie.

I Think People Are Sort Of Waking Up To It Now, How Probably The Biggest Change In Internet Media Isn't The Immediacy Of It, Or The Low Costs, But The Measurability. Which Is Actually Terrifying If You're A Traditional Journalist, And Used To Pushing What People Ought To Like, Or What You Think They Ought To Like.

I Want To Institutionalise And Automate Chequebook Journalism.

That's Always Been My Test For What Makes A Story: Is This Something Journalists Would Gossip With Each Other About?

I Don't Really Mind Playing Tabloid Monster. I Always Liked Those Characters In The Old Movies.