We Are Not On The Way To

A Vast Sector Of Modern Advertising... Does Not Appeal To Reason But To Emotion; Like Any Other Kind Of Hypnoid Suggestion, It Tries To Impress Its Objects Emotionally And Then Make Them Submit Intellectually.

If I Love The Other Person, I Feel One With Him Or Her, But With Him As He Is, Not As I Need Him To Be As An Object For My Use. Respect Thus Implies The Absence Of Exploitation: It Allows The Other To Be, To Change And To Develop 'in His Own Ways.' This Requires A Commitment To Know The Other As A Separate Being, And Not Merely As A Reflection Of My Own Ego. According To Velleman This Loving Willingness And Ability To See The Other As They Really Are Is Foregrounded In Our Willingness To Risk Self-exposure.

Happiness Is A Man's Greatest Achievement; It Is The Response Of His Total Personality To A Productive Orientation Toward Himself And The World Outside.

We Are All Equal In The Sense That No Man Must Mean - Must Be - The Means For The Purposes Of Another Man; But Each Individual Is An End In Itself.

The Real Opposition Is That Between The Ego-bound Man, Whose Existence Is Structured By The Principle Of Having, And The Free Man, Who Has Overcome His Egocentricity.