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Because, You Know, Resilience - If You Think Of It In Terms Of The Gold Rush, Then You'd Be Pretty Depressed Right Now Because The Last Nugget Of Gold Would Be Gone. But The Good Thing Is, With Innovation, There Isn't A Last Nugget. Every New Thing Creates Two New Questions And Two New Opportunities.

If Your Customer Base Is Aging With You, Then Eventually You Are Going To Become Obsolete Or Irrelevant. You Need To Be Constantly Figuring Out Who Are Your New Customers And What Are You Doing To Stay Forever Young.

For People Who Are Readers, Reading Is Important To Them.

One Of The Things It Was Obvious You Could Do With An Online Store Is Have A Much More Complete Selection.

If You Invent Frequently And Are Willing To Fail, Then You Never Get To That Point Where You Really Need To Bet The Whole Company.