Vogue Magazine Does Something Really Interesting Here:

The Most Important Step Of All Is The First Step. Start Something.

Someday’ Is A Disease That Will Take Your Dreams To The Grave With You.… If It’s Important To You And You Want To Do It ‘eventually,’ Just Do It And Correct Course Along The Way.

Giving Feels Good, But It's Also Good For The Bottom Line. Charity Is A Viable Growth Strategy For A Lot Of Companies. Our Customers Get Excited To Be A Part Of What We're Doing. If You Ask Anyone Wearing Toms How They First Heard About Us, Most Won't Mention An Advertisement; They'll Say A Friend Told Them Our Story.

Toms Didn't Have To Focus On Advertising, But On Giving In A Way That's Sustainable.

What Got Us To Where We Are Today Is Not Going To Get Us To Where We Need To Go Tomorrow.