Until That Afternoon In October Four Years

Why Does Everyone Think That I Am A Cruel And Insensitive Man? I Mean, Come On, I Have Kids... On My Desk In Little Jars!

It Was The Kiss By Which All The Others Of His Life Would Be Judged And Found Wanting.

They Had Become A Fixed Star In The Shifting Firmament Of The High School's Relationships, The Acknowledged Romeo And Juliet. And She Knew With Sudden Hatefulness That There Was One Couple Like Them In Every White Suburban High School In America.

Everything In Moderation. And That Includes A Couple Of Beers A Day.

A Campaign, Like A Brand, Is Not Just A Number Of Bits Put Together - A Claim Here, A Pack Shot There, A Reason Why Somewhere Else. If We Try To Produce It By The Atomistic Approach, We Will End Up With A Sort Of Identikit Brand. It Will Be A Perfect Description Of The Structure Of The Brand, As The Identikit Can Describe The Contours Of The Face. But It Won't Be The Same Thing. The Brand Will Never Come To Life.