Typography Exists To Honor Content.

Typography Exists To Honor Content.

In A World Rife With Unsolicited Messages, Typography Must Often Draw Attention To Itself Before It Will Be Read. Yet In Order To Be Read, It Must Relinquish The Attention It Has Drawn. Typography With Anything To Say Therefore Aspires To A Kind Of Statuesque Transparency. It's Other Traditional Goal Is Durability: Not Immunity To Change, But A Clear Superiority To Fashion. Typography At Its Best Is A Visual Form Of Language Linking Timelessness And Time.

Space In Typography Is Like Time In Music. It Is Infinitely Divisible, But A Few Proportional Intervals Can Be Much More Useful Than A Limitless Choice Of Arbitrary Quantities.

Typography At Its Best Is A Visual Form Of Language Linking Timelessness And Time.

The Claim That Myth Is Always A Narrative Spin-off Of Ritual; The Claim That Myth Is The Projection Of Human Anxieties Onto A Cosmological Scrim; The Claim That Myths Are Invented To Give Sanction To Human Predilections And Institutions... These Are Ways Of Trivializing A Mode Of Thought That Has Served Humanity Well For A Very Long Time.