Typography Exists To Honor Content.

If You Divide The World Into Them And Us, And History Into Ours And Theirs, Or If You Think Of History As Something Only You And Your Affiliates Possess, Then No Matter What You Know, No Matter How Noble Your Intentions, You Have Taken One Step Toward The Destruction Of The World.

Typography At Its Best Is A Visual Form Of Language Linking Timelessness And Time.

Typography Is The Craft Of Endowing Human Language With A Durable Visual Form.

If Language Is Lost, Humanity Is Lost. If Writing Is Lost, Certain Kinds Of Civilization And Society Are Lost, But Many Other Kinds Remain - And There Is No Reason To Think That Those Alternatives Are Inferior.

In A World Rife With Unsolicited Messages, Typography Must Often Draw Attention To Itself Before It Will Be Read. Yet In Order To Be Read, It Must Relinquish The Attention It Has Drawn. Typography With Anything To Say Therefore Aspires To A Kind Of Statuesque Transparency. It's Other Traditional Goal Is Durability: Not Immunity To Change, But A Clear Superiority To Fashion. Typography At Its Best Is A Visual Form Of Language Linking Timelessness And Time.