Typography Exists To Honor Content.

With Type As With Philosophy, Music And Food, It Is Better To Have A Little Of The Best Than To Be Swamped With The Derivative, The Careless, The Routine.

Literature In The Written Sense Represents The Triumph Of Language Over Writing: The Subversion Of Writing For Purposes That Have Little Or Nothing To Do With Social And Economic Control.

Nature, Or The World, Or Reality, Is What Mythology Is All About.

Space In Typography Is Like Time In Music. It Is Infinitely Divisible, But A Few Proportional Intervals Can Be Much More Useful Than A Limitless Choice Of Arbitrary Quantities.

By All Means Break The Rules, And Break Them Beautifully, Deliberately And Well.