Two Key Ingredients In Any Successful Chef:

Very Few Restaurants Do Five Services A Day - Breakfast, Lunch, Afternoon Tea, Cocktail, Theatre And Dinner - And Because Of That We Can Offer Something For Everyone.

Cooking Today Is Far Greater Than It Ever Was, And More Importantly, A Chef's Role Today Has Changed Dramatically Over The Last Decade.

How Many Chefs Do We Know That Prefer Cooking For Chefs Than They Do Customers, Yet Customers Are Returning Repeatedly And It's The Level Of Support That Determines The Level Of Success That Restaurant Will Have.

That's The Problem. Anyone Can Go And Buy A Restaurant. I Want To Be At That F - Ing Dinner Party Where They Say, "hey, Bill, Your Food's Great. You Should Buy Yourself A Restaurant." That's Not Right. Taking It Less Personally.

I've Been In New York For 15 Months. Winning Two Stars In The Zagat Number One Best Newcomer Within Ten Months Of Opening In New York Has Taught Me A Big Lesson.