Truth Is The Easiest Thing To Sell.

In Entrepreneurship, You Decide To Give Up Your Day Job At The Point Where Either (a) The Hobby/new Business Is At Least Making Some Form Of Ends Meet, Or (b) You Feel That You Need To Dedicate Yourself For A Certain Amount Of Time To It And Give Yourself The Last Hoorah.

The Thing About Branding Is It Isn't Etched In Stone. A Brand Is A Mark Or An Image Or A Perception We Stamp On A Product, A Concept Or An Ideal, But It Doesn't Last Forever. Like Anything Else, It Needs To Be Nurtured And Reinforced, Or It Will Start To Fade.

Truth Is The Easiest Thing To Sell.

We All Want The Freedom To Make Our Own Decisions.

When You Sell A Product Or Service, You're Making A Promise To Your Audience. If You Don't Understand Your Audience, You'll Never Be Able To Keep That Promise And You'll Ultimately Let Them Down.