True Thoughts Are Those Alone Which Do

In So Far As The Culture Industry Arouses A Feeling Of Well-being That The World Is Precisely In That Order Suggested By The Culture Industry, The Substitute Gratification Which It Prepares For Human Beings Cheats Them Out Of The Same Happiness Which It Deceitfully Projects.

Only Thought Which Does Violence To Itself Is Hard Enough To Shatter Myth.

The Idea That After This War Life Will Continue 'normally' Or Even That Culture Might Be 'rebuilt' - As If The Rebuilding Of Culture Were Not Already Its Negation - Is Idiotic.

Freud Made The Discovery- Quite Genuinely, Simply Through Working On His Own Material- That The More Deeply One Explores The Phenomena Of Human Individuation, The More Unreservedly One Grasps The Individual As A Self-contained And Dynamic Entity, The Closer One Draws To That In The Individual Which Is Really No Longer Individual.

Vague Expression Permits The Hearer To Imagine Whatever Suits Him And What He Already Thinks In Any Case.