To Say 'we' And Mean 'i' Is

The Culture Industry Not So Much Adapts To The Reactions Of Its Customers As It Counterfeits Them.

The Body's Habituation To Walking As Normal Stems From The Good Olddays. It Was The Bourgeois Form Of Locomotion: Physicaldemythologization, Free Of The Spell Of Hieratic Pacing, Rooflesswandering, Breathless Flight. Human Dignity Insisted On The Right Towalk, A Rhythm Not Extorted From The Body By Command Or Terror. Thewalk, The Stroll, Were Private Ways Of Passing Time, The Heritage Ofthe Feudal Promenade In The Nineteenth Century.

The Culture Industry Perpetually Cheats Its Consumers Of What It Perpetually Promises. The Promissory Note Which, With Its Plots And Staging, It Draws On Pleasure Is Endlessly Prolonged; The Promise, Which Is Actually All The Spectacle Consists Of, Is Illusory: All It Actually Confirms Is That The Real Point Will Never Be Reached, That The Diner Must Be Satisfied With The Menu.

And How Comfortless Is The Thought That The Sickness Of The Normal Does Not Necessarily Imply As Its Opposite The Health Of The Sick, But That The Latter Usually Only Present, In A Different Way, The Same Disastrous Pattern.

But He Who Dies In Despair Has Lived His Whole Life In Vain.