To Me Psycho Was A Big Comedy.

Never Turn Your Back On A Friend.

I Always Take The Audience Into Account.

In The Old Days Villains Had Moustaches And Kicked The Dog. Audiences Are Smarter Today. They Don't Want Their Villain To Be Thrown At Them With Green Limelight On His Face. They Want An Ordinary Human Being With Failings.

Our Original Title, You Know, Was `the Man In Lincoln`s Nose`. Couldn`t Use It, Though. They Also Wouldn`t Let Us Shoot People On Mount Rushmore. Can`t Deface A National Monument. And It`s A Pity, Too, Because I Had A Wonde.

[when Accepting The American Film Institute Life Achievement Award] I Beg Permission To Mention By Name Only Four People Who Have Given Me The Most Affection, Appreciation, And Encouragement, And Constant Collaboration. The First Of The Four Is A Film Editor, The Second Is A Scriptwriter, The Third Is The Mother Of My Daughter Pat (patricia Hitchcock), And The Fourth Is As Fine A Cook As Ever Performed Miracles In A Domestic Kitchen. And Their Names Are Alma Reville.