Thought That Accepts Reality As Given Is

If Mass Communications Blend Together Harmoniously, And Often Unnoticeably, Art, Politics, Religion, And Philosophy With Commercials, They Bring These Realms Of Culture To Their Common Denominator -- The Commodity Form. The Music Of The Soul Is Also The Music Of Salesmanship. Exchange Value, Not Truth Value, Counts.

The Range Of Choice Open To The Individual Is Not The Decisive Factor In Determining The Degree Of Human Freedom, But What Can Be Chosen And What Is Chosen By The Individual.

Domination Has Its Own Aesthetics, And Democratic Domination Has Its Democratic Aesthetics.

The Music Of The Soul Is Also The Music Of Salesmanship. Exchange Value, Not Truth Value Counts. On It Centers The Rationality Of The Status Quo, And All Alien Rationality Is Bent To It.

Self-determination, The Autonomy Of The Individual, Asserts Itself In The Right To Race His Automobile, To Handle His Power Tools, To Buy A Gun, To Communicate To Mass Audiences His Opinion, No Matter How Ignorant, How Aggressive, It May Be.