There's Nothing Efficient About Innovation.

The True Value Of A Leader Is Not Measured By The Work They Do. A Leader's True Value Is Measured By The Work They Inspire Others To Do.

We Should Invest In People Not Ideas. A Good Idea Is Often Destroyed By Bad People And Good People Can Always Make A Bad Idea Better.

The Concept Of Why Is Already In The Vernacular. It Is Now A Noun. "that Company Doesn't Know Their Why." "they Need To Learn Their Why." "that Politician Needs To Understand His Why." We Talk About It As A Noun. That Never Existed Prior To 2009. That Never Existed Prior To 2006 When I First Started Articulating It. This Is The Most Amazing Thing To Me. It Has Now Become A Concept. It's Part Of The Way We Think About Businesses And Transactions And Decisions.

If You Hire People Just Because They Can Do A Job, They'll Work For Your Money, But If They Believe What You Believe, They'll Work For You With Blood And Sweat And Tears.

I'm Very Clear About What I Believe.