There's Just Things That Are Against The

Trust Strikes At The Heart Of Our Success At Jetblue. Trust Is Key To The Speed Of Our Growth. The Speed Of Trust Articulates Better Than Any Book That Trust Is The One Thing That Changes Everything-in Business And In Life. With High Trust, Success Comes Faster, Better, And At Lower Cost.

Those Wedgie Seats, Whatever They Call Them, Those Recliners, They're Just Not Competitive Anymore. The Difference Between Those And A Coach Seat Isn't That Great To Be Able To Warrant Charging The Amount. You Need A Little More Space For A Lie-flat, But Not That Much More.

There's Just Things That Are Against The Law.

We Tried To Set Up A Company That Patterned Ourselves After Southwest In All The Fun, The Spirit, The Great People, The Smile, The Efficiency Side Of It, But We've Added Some Extras That People Aren't Used To Finding On Southwest.

And, Of Course, Customers Really Need To Feel Safe And Are Seeking Reassurance When They Fly.