There's A Lot More Future In Hamburgers

The First Dollar Is The Most You Will Get If You Don't Love What You Are Doing.

It Requires A Certain Kind Of Mind To See Beauty In A Hamburger Bun. Yet Is It Any More Unusual To Find Grace In The Texture And Softly Carved Silhouette Of A Bun Than To Reflect Lovingly On The Hackles Of A Fishing Fly? Or The Arrangements And Textures On A Butterfly's Wing? Not If You Are A Mcdonalds's Man.

It's Easy To Have Principles When You're Rich. The Important Thing Is To Have Principles When You're Poor.

If You Do It First Class And You Don't Compromise Values, And You Don't Compromise Quality, And You Don't Compromise Service, And You Don't Compromise Cleanliness, Then Everybody Else Who Is The Competitor Has Got To Play Catch-up.

No Self-respecting Pitcher Throws The Same Way To Every Batter And No Self-respecting Salesman Makes The Same Pitch To Every Client.