There's A Big Difference Between Not Settling

Don't Have Any Meetings About Your Web Strategy. Just Do Stuff. First You Have To Fail, Then You Can Improve.

If You Demand That Everything That Happens Be Something You Are Adequately Prepared For, I Wonder If You’ve Chosen Never To Leap In Ways That We Need You To Leap. Once We Embrace This Chasm, Then For The Things For Which We Can Never Be Prepared, We Are Of Course, Always Prepared.

You Win By Trying. And Failing. Test, Try, Fail, Measure, Evolve, Repeat, Persist.

The Resistance Is Not Something To Be Avoided, It's Something To Seek Out.

It's Easy To Pretend Expertise When There's No Data To Contradict You.