There Is Only One Success - To

New York, The Nation's Thyroid Gland.

There Is No Mistaking A Real Book When One Meets It. It Is Like Falling In Love, And Like That Colossal Adventure It Is An Experience Of Great Social Import. Even As The Tranced Swain, The Booklover Yearns To Tell Others Of His Bliss. He Writes Letters About It, Adds It To The Postscript Of All Manner Of Communications, Intrudes It Into Telephone Messages, And Insists On His Friends Writing Down The Title Of The Find. Like The Simple-hearted Betrothed, Once Certain Of His Conquest

A Doctor Is Advertised By The Bodies He Cures. My Business Is Advertised By The Minds I Stimulate. And Let Me Tell You That The Book Business Is Different From Other Trades. People Don't Know They Want Books. I Can See Just By Looking At You That Your Mind Is Ill For Lack Of Books But You Are Blissfully Unaware Of It!

Poetry Comes With Anger, Hunger And Dismay; It Does Not Often Visit Groups Of Citizens Sitting Down To Be Literary Together, And Would Appal Them If It Did.

Humor Is Perhaps A Sense Of Intellectual Perspective: An Awareness That Some Things Are Really Important, Others Not; And That The Two Kinds Are Most Oddly Jumbled In Everyday Affairs.