There Is Nothing More Important Than Appearing

A Prince Must Be Prudent Enough To Know How To Escape The Bad Reputation Of Those Vices That Would Lose The State For Him, And Must Protect Himself From Those That Will Not Lose It For Him, If This Is Possible; But If He Cannot, He Need Not Concern Himself Unduly If He Ignores These Less Serious Vices.

And The Prince Who Has Relied Solely On Their Words, Without Making Other Preparations, Is Ruined, For The Friendship Which Is Gained By Purchase And Not Through Grandeur And Nobility Of Spirit Is Merited But Is Not Secured, And At Times Is Not To Be Had.

When Settling Disputes Between His Subjects, He Should Ensure That His Judgement Is Irrevocable; And He Should Be So Regarded That No One Ever Dreams Of Trying To Deceive Or Trick Him.

Benefits Should Be Granted Little By Little, So That They May Be Better Enjoyed.

I Hold It To Be Of Great Prudence For Men To Abstain From Threats And Insulting Words Towards Any One, For Neither The One Nor The Other In Any Way Diminishes The Strength Of The Enemy; But The One Makes Him More Cautious, And The Other Increases His Hatred Of You, And Makes Him More Persevering In His Efforts To Injure You