There Are Lots Of Cycles To Markets

Steve Jobs Always Believed That You Didn't Want To Do Focus Groups Or Research And Ask People What They Wanted. You Wanted To Create Products That They Didn't Know They Wanted Yet And They Would Fall In Love With. And I Think That Was Part Of The Magic Of His Design Philosophy.

Today, National Geographic Has A Membership Side With A Magazine And Some Television Side, And They Generate About A Billion Dollars In Revenue, And They're Profitable. And So At The End Of The Year They Have Some Bottom Line Profit Which They Can Then Reinvest, Because They're Running It As A Not-for-profit In Charitable Endeavors.

I Like ... What I Characterize As More Built-to-last Ideas Rather Than Built-to-flip Ideas.

When I First Got Started In The Late '70s, Early '80s, And First Was Thinking About The Interactive World, I Believed So Fervently That It Was The Next Big Thing, I Thought It Would Happen Quickly.

One Of The Biggest Challenges We Had In The First Decade Was Not That Many People Had Personal Computers. There Weren't That Many People To Sell To, And It Was Hard To Identify Them.