The Winner Is One Who Knows When

All Media Work Us Over Completely.

The Student Of Media Soon Comes To Expect The New Media Of Any Period Whatever To Be Classed As 'pseudo' By Those Who Acquired The Patterns Of Earlier Media, Whatever They May Happen To Be.

All Advertising Advertises Advertising.

Why Is It So Easy To Acquire The Solutions Of Past Problems And So Difficult To Solve Current Ones

Today, The Mass Audience (the Successor To The "public") Can Be Used As A Creative, Participating Force. It Is, Instead, Merely Given Packages Of Passive Entertainment. Politics Offers Yesterday's Answers To Today's Questions.